Travel Health Fremantle is a business that specialises in travel vaccinations. With a changing consumer market and a competitive niche industry biting at its heals, the company needed to make a bold change to realise its financial and communication objectives. Approaching the team at Breadbox Marketing meant that they were going to get that bold approach, and luckily for us, they didn’t shy away from it.
In order to capture the trust that people have in specialised health service providers, we needed to appeal to their audience a lot earlier in life and make Travel Health Fremantle the obvious choice for vaccinations throughout each life stage – not just for travel. Throughout the strategy phase, Breadbox Marketing uncovered a way to broaden the product offering to include vaccinations for non-travellers – children, adults, and seniors – thereby moving away from a saturated ‘travel vaccination’ market and becoming the trusted provider throughout life.
A new brand was created to communicate this proposed business structure, Travel Health Plus, and a tagline that said it all, ‘Be protected. For life.’ This new branding now had a consumer life cycle that would continuously feed the business and an emotional connection that worked across all mediums.
From this place of brand renewal, Breadbox Marketing completed:
A digital marketing campaign was the next cab off the rank and with the support of an organic social media strategy, Travel Health Plus was brought to the market.
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