WA Potatoes


Breadbox Marketing and PR worked with Potato Growers Association to deliver a campaign that would encourage the sale of potatoes and showcase varieties. Breadbox worked to deliver a strong strategy and positioning for the new company name, WA Potatoes.


Campaign creative was the next step to take to market – Todatoes. Potatoes aren’t just for Sundays. They’re for today. And tomorrow. And the day after. They are the ultimate every day food. The creative was based on a strategic audience insight – West Australians think of potatoes as a carbohydrate and not a vegetable.


The team at Breadbox worked on developing:

  • Brand and campaign strategy
  • Marketing and Communications Planning
  • Creative development
  • Public Relations
  • Social Media


Todatoes is an integrated campaign in partnership for digital advertising, social media, influencer engagement, TVC, and public relations.


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