Social Media Marketing is the strategic and measured use of social media to engage with a brand’s customers and potential customers. This unique form of marketing gives businesses a direct invitation into their consumers’ social world; to contribute to their conversations, share information, and participate in their everyday lives. The power of social media marketing is limitless.
With an ever-growing collection of social platforms, such as; Facebook, Twitter, Instagram, Pinterest, Linkedin, YouTube, Snapchat, blogs and much more, it can be a confusing and sometimes stressful landscape for businesses. There needs to be careful consideration given to deciding where and how social media fits in to the marketing mix and how to use it correctly to actually add value to the business.
There is no doubt that social media marketing has its place. Facebook offers the most targeted database tool than any other platform in the world. It is an unparalleled, direct, customer feedback tool and even market research tool. It offers the opportunity to distribute regular, timely, and frequent messages to engaged consumers, other businesses, prospective clients, and more.
The digital nature of social media allows for strategy to be flexible and highly adaptable to market influences. For example, if a short-term sales slump is being experienced, a special or promotion can be launched and reach customers quickly and effectively, to stimulate demand, generate enquiries/sales, and lead people to the website.
Proactive and reactive strategies can be used to get the most out of social media marketing. Reach often exceeds that of traditional advertising and PR and is instantaneous and in real time.
At Breadbox Marketing, we offer packages for all budgets and social media needs – starter packs, booster packs, and heavy hitter packs are all established and ready to start working for your company. Contact us to start using social media in your marketing mix.