Breadbox Marketing worked with the Town of East Fremantle to meet their objective of keeping the local community better informed of news, events and important information; and to receive feedback so services could be continually improved.
Breadbox Marketing ran various PR initiatives aimed at better informing residents. To enhance communications with the older residents, a hard copy quarterly newsletter was created and distributed direct to letterboxes, while a Facebook page was created to engage the younger audiences in the community.
The Facebook strategy was two-fold. A paid campaign was employed to raise awareness of the new service, and a consistent organic strategy which included sharing, liking, commenting and engaging with the local community was implemented to grow the audience and enhance positive feelings around the town.
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