Social Media Management
Town Of East Fremantle



Breadbox Marketing worked with the Town of East Fremantle to meet their objective of keeping the local community better informed of news, events and important information; and to receive feedback so services could be continually improved.


Breadbox Marketing ran various PR initiatives aimed at better informing residents. To enhance communications with the older residents, a hard copy quarterly newsletter was created and distributed direct to letterboxes, while a Facebook page was created to engage the younger audiences in the community.


The Facebook strategy was two-fold. A paid campaign was employed to raise awareness of the new service, and a consistent organic strategy which included sharing, liking, commenting and engaging with the local community was implemented to grow the audience and enhance positive feelings around the town.


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