Restaurant Brand & Launch
Sohe Thai Fusion


With plans to open a family owned and run Thai restaurant in the neighbourhood suburb of Bicton, Breadbox Marketing and PR was approached at the very beginning of the project to give the restaurant an identity of its own. With trendy restaurants and cafes popping up all over suburban areas of Perth, this Thai restaurant was aiming to appeal to a higher-end audience; people with a taste for quality food and modern interiors.


The Breadbox Marketing team started with creating a brand identity for the restaurant which included a customised font and paint graphics. Sohé was born – and while we try not to pick favourites, this logo is definitely up there!


Once the name and the brand development were finalised, the team at Breadbox created the following elements:
• Exterior signage
• Interior signage
• Menu designs
• Website design and development
• Business cards


Our branding team also linked up with Studio M to design the interior concepts for the restaurant, creating a 360 degree brand experience. Working closely with the team at Studio M meant that the Sohé brand expression was considered in the interior design and the synergy is completely on-point.

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