Totum Physiotherapy and Pilates for Women is a new business that provides specialised health services to prenatal, postnatal, and menopausal women. The founder of this business approached the team at Breadbox Marketing in an effort to create a strong, strategic brand to take to market.
First steps first; Breadbox Marketing conducted an all important target audience research phase and a brand strategy. This foundation became the guide for everything moving forward. The insights that were gained during the research phase really made the difference when it came to putting pen to paper – or ‘designer to logo’ in this case. The full branding identity for Totum Physiotherapy included:
- Logo design
- Interior fit-out
- Signage and façade branding
- Business cards
- Email signatures
- Website design
From here, and with a strong brand acting as the guiding star,the team were then able to seamlessly move into website development, a detailed SEO strategy, and social media marketing and advertising to increase awareness.
The strategy include an integrated marketing and media plan and a photo shoot to showcase the important work being done in this humble studio.
We predict big things for Totum Physiotherapy in regards to building a successful business and, arguably more importantly, in the area of health advocacy for women as they shine light on issues that are more common than most women realise.
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