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CAMPAIGN
Brand Re-positioning
Petit Home Improvement

PROJECT BRIEF

Petit Home Improvement is a boutique company that provides high-quality renovations, home extensions, design, construction, and project management services in East Fremantle, WA.

 

Founded in 2016, the company’s expert team holds decades of experience in the luxury building market and required an elegant, contemporary, and high-end brand to reflect this.

 

Due to the economic downturn, Petit Home Improvements was weary of appearing too exclusive, wanting to ensure that the overall look and feel of the brand remained accessible to the middle socio-economic market.

 

To achieve this, the creative team at Breadbox Marketing worked strategically to develop a sleek design with a monochrome colour pallet which was rolled out over a variety of stationary; including business cards, letterheads, an email signature, signage, and a company vehicle wrap.

 

This variety of brand identity executions work together to instill brand equity in the Petit Homes Improvement name, enhance its perception as a high-end construction company, and ensure it is being considered for all projects, no matter how big and small.

 

A new, responsive website is also in the pipeline and we look forward to sharing this project with you soon.

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