The Army Museum of WA operates informative and interactive tours out of a historic Army base in Western Australia.
The company engaged Breadbox Marketing to help overcome low brand awareness and mounting tourism competition, which had resulted in slowing sales and museum attendance. With this objective in mind, Breadbox Marketing’s digital team developed a cost-effective digital marketing strategy and rolled out animated digital display ads, Facebook advertising and Google advertising over the peak Christmas and school holiday period.
Throughout the duration of the campaign, the ads were regularly monitored and enhanced which resulted in the tactical campaign reaching in excess of half a million-web visitors within the selected target audience.
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