This innovative company had recently brought door-to-door dinner boxes to Perth WA. They needed to educate people about this unique concept and communicate the key benefits of the product.

Breadbox undertook a brand positioning to identify their unique selling proposition, and then created a new brand and built a media and marketing campaign to communicate the key messages to the target audience.

New audiences were identified and a creative campaign was developed to consistently communicate the proposition to the targeted audiences.

The campaign was multi-channel and included radio, PR, digital and social and a revised website re-design aimed at increasing conversion and streamlining the sign-up process.