Breadbox Marketing and PR worked with Potato Growers Association to deliver a campaign that would encourage the sale of potatoes and showcase varieties. Breadbox worked to deliver a strong strategy and positioning for the new company name, WA Potatoes.

Campaign creative was the next step to take to market – Todatoes. Potatoes aren’t just for Sundays. They’re for today. And tomorrow. And the day after. They are the ultimate every day food. The creative was based on a strategic audience insight – West Australians think of potatoes as a carbohydrate and not a vegetable.

The team at Breadbox worked on developing:

• Brand and campaign strategy
• Marketing and Communications Planning
• Creative development
• Public Relations
• Social Media

Todatoes is an integrated campaign in partnership for digital advertising, social media, influencer engagement, TVC, and public relations.