Owners of the Guildford Hotel engaged Breadbox Marketing to help heal relationships with the community and key stakeholders which had arisen due to previous delays and stalls to a project close to everyone’s heart.

The owners of the Guildford Hotel were looking to re-establish trust within the community, gather support for their project, educate stakeholders, and keep feedback on the progress of the development constant, honest and transparent.

Breadbox recommended a communication strategy that promoted openness, transparency and continual dialogue in order to meet the developments mission of positively activating the community – and hence created the ‘Guildford Activate’ brand. A variety of online and offline channels, including public relations, social media and a dynamic website were utilised to inform and engage the community.

The strategy advised to talk only of what was happening and avoid speculation about future outcomes, promises and too much talk of projected deadlines.

Over six months there was a significant shift in perception towards the project; trust for the new project team grew and the project gained wider support amongst the community, government and heritage bodies.