Brand Positioning
Fratelle Group


Fratelle Group engaged Breadbox Marketing at a time when they were looking to undertake a brand transition from a purely building design company to a full-service architectural firm.


Breadbox recommended a thorough brand and competitive research and positioning to ensure a truly unique position was identified from the outset and the brand truly reflected their young and bold approach to design.


The brand needed to reflect their vision to create inspirational, dynamic and truly unique designs for both the residential and commercial sectors as well as reflect their passion for designs that are practical, functional and lasting.


A strong proposition was defined early and a bold brand created, along with an extensive PR and marketing plan to raise awareness and credibility for the brand that has seen it grow to be one of Perth’s most respected architectural firms.

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