Ecohabit Homes is the Eco Design arm of full-service architectural firm FRATELLE GROUP.

Breadbox Marketing was enlisted to create a business case that would test the validity of the new business arm of the firm.

The strategy was undertaken and included, competitive analysis, risk analysis, objective and goal setting and recommendations for proceeding.

Once this was completed and a decision to proceed was reached a brand identity was created and marketing and PR plan developed with the aim of achieving high level brand exposure and awareness in the first year, achieved by creating a strong and unique brand and extensive targeted PR.