Silly George is an innovative beauty brand selling internationally to the US, Europe, Australia and more.  The brand reached success with little branding and positioning, but as the brand grew, so did a need to develop a stronger brand personality.  Breadbox Marketing created a fun and quirky brand, identifying a need for the audience to have fun with beauty and not to it too seriously.  The proposition that ‘looking good should be fun’ was identified by the strategic team, taking on an industry that often left women feeling under pressure to be perfect, and coming up short.

A pretty, youthful brand was created to appeal to a younger market that bought out the light-hearted, experimental, adventurous and empowered side of women.