Breadbox worked with Pelli Bags partners Emma and Kelly to create an e-commerce business that supported their goals of cleaning up the ocean.  The team worked closely to create a brand, website and marketing strategy that reflected their aesthetic, and to sell their beautiful, functional and generous shopping and lifestyle bags to a high end audience.  The build included creative custom coding of an online counter onto the Pelli Bags website that counted the number of metres squared of ocean cleaned in real time.