COPYWRITING &
CONTENT DEVELOPMENT

Accurate, effective and powerful words can make or break a strategic marketing campaign. The right words at the right time can hit a customer in the ‘feels’, connect a customer with a product and motivate a customer to act. Although the written word can be overlooked; at times overshadowed by a flashy visual counterpart, quality writing instils confidence and can heavily influence consumer choices and behaviour.

Whilst the purpose for copywriting and content writing is diverse, what is consistent is that our team will be guided by a well-researched brief, one-minded key messages and a measurable objective. An alignment with the business strategy, personality, brand tone, audience and style, will drive the communication along with a keen eye for detail, grammatical precision, authenticity, and a creative flair for the craft.

We hope that the stories we tell will lead to action, and so our copywriting team are broad and diverse in their skill bases.

Our writers formulate punchy headlines, write captivating feature articles, produce engaging thought leadership articles, and create strategic blogs and key-phrase dense SEO. From website copy, to brochures, and annual reports and tenders, at Breadbox we select the most appropriate written resources, and allocate writers who can produce excellent, strategic content for your campaign.

An alignment with the business strategy, personality, brand tone, audience and style, will drive the communication along with a keen eye for detail, grammatical precision, authenticity and creative flair for the craft is engaged to bring the brand to life.