‘Hilton Plumbing and Electrical’ enlisted the help of Breadbox to make the brand a household name.  Breadbox recommended finding an emotive positioning for the brand based on mateship and developing a creative brand campaign to communicate this promise.   There were some common negative industry misconceptions to overcome, and the brand needed to inspire trust.  Then a media campaign based around vehicle signage and branding through radio and outdoor media to assist in making the message widespread.