07 Jun Breadbox launches ‘Sohe’ upmarket Thai Restaurant in East Fremantle.

Breadbox Marketing and PR recently launched Sohé – a family owned and run modern Thai fusion restaurant with a twist, located in East Fremantle. The project involved giving the restaurant an identity as distinct as its offering.

Sohé needed to stand out from other competing local restaurants, and Breadbox was enlisted to undertake a 360 degree brand experience.  From sleek contemporary and interesting interiors, a unique brand identity with customised hand painted font and style elements, website design and development, business cards and menus, and a media launch.

The media launch included guests from The Urban List, Broadsheet, The West Australian plus a wide range of food and lifestyle bloggers – who all shared their experience on social media and traditional media channels, which resulted in the restaurant tripling its turnover overnight (check this with Dav).

Guests were treated to a degustation style menu for guests to taste a broad range of dishes – ranging from seared scallops with coconut and kaffir lime leaf with a sweet sherry sauce (our personal favourite!), through to the trustworthy massaman curry and finishing off with the kulfi ice-cream topped with Persian fairy floss.  Food was paired with wine by sommelier Indi Newall, who not only worked with us to select local wines to match the menu, but also engaged with to guests throughout the evening about the selected wine pairing.

Artist Linzi Carter treated the guests to a visual feast creating a large permanent art mural being painted live throughout the evening.

Sohé, located at 89 Petra St, East Fremantle, is now open Tuesday to Sunday, from 5pm each night – and has definitely become one of our regular dining haunts!