Consultant role – 25 hours p/ week (approx)

• Marketing qualification (degree)
• 3 to 5 years experience minimum
• Work from home / office split
• Timesheet management, quoting, invoicing and job cost reporting

We are looking for an experienced marketing consultant to manage a variety of clients across many industries, including food and produce, vehicle hire, health, retail and more.

This is a flexible role for an experienced and independent and self-motivated Marketing Manager, with ‘work from office’ and ‘work from home’ split.

Running out of Fremantle, WA we offer a professional marketing service of agency standards for our highly valued clients, large and small.   Some agency experience will be favoured, but not mandatory.

You will execute and implement approved marketing plans, including production, media management, reporting and optimisation across traditional and digital media, social media management, SEO and SEM.

You will be relationship focused, available and committed to clients needs.

You will be required to manage effectively your timesheet management (daily), quote appropriately for jobs (according to each clients unique contract) and complete your own billing from job cost reports (experience in this area is highly desirable on a system such as Accountability Plus, BCC or Job Bag).

You will require your own ABN, and will supply an invoice each month for payment within 14 days.

The hours will vary dependent on client activity, but expected to be around 25 hours p/ week (up to 35 hours p/ week)
An hourly rate will be offered, plus GST if registered.

The post We’re Hiring – Marketing Manager (Consultant role) appeared first on Breadbox Marketing Agency.

Good Girls Wholefoods is a local West Australian muesli company with a rich history and health at its heart. Launched several years ago, the hand-made, nutritious and naturally sweetened muesli stayed true to its local roots for many years by keeping its niche small and its growth manageable.

Understanding the power of strong branding, the owners knew they had to find an affordable and yet effective marketing option for their ambitious start-up. They engaged the help of strategic marketing agency Breadbox Marketing to position Good Girls Wholefoods’ muesli range to stand out amongst the growing and increasingly competitive marketplace and help attract the affluent customer – a discerning target audience that values their health and gourmet tastes.

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To celebrate Waitangi Day (New Zealand’s National Day), Sweetlips is giving away free chips with any purchase of one or more pieces of premium local West Australian fish. So, make sure you get down to your local Sweetlips Fish Bar, located in Leederville, Scarborough and Fremantle to grab some FREE CHUPS on February the 6^th.

To view the video, head over to the Sweetlips Facebook page or follow this link: https://www.facebook.com/SweetlipsWA/videos/10155728371233283/

/edafd3c96fb02967b085777795b48544/2018/02/sweetlips-helps-kiwis-celebrat.html

Credits:

Agency – Breadbox Marketing & PR

Creative Director – Andrew Tinning

Planner – Emma Potter

Sound – BraineStorm

Animation – Zac Creative

Account Manager – Luke Duff

Digital Campaign Manager – Steph Boito

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With small or medium sized business, the marketing decision maker is often the owner or managing director of the company. Without the resources for a marketing manager, these businesses have been lagging in respect to employing the all important digital strategy – it’s a harder media landscape to navigate and to see an ad appear in press or hear it on radio, they feel they are getting a tangible result for their spend. To justify the illusionary CTR statistics and sell a much-needed SEO package for example, it can be a venture that requires a lot of trust between agency and client.

With an abundance of information available to DIY a digital marketing plan, there is also the risk of smaller clients attempting to manage the process themselves and ending up with a poorly performing campaign or even worse, a brand damaging result. The role of a boutique marketing agency is really crucial to filter the abundance of information and provide and manage a clear strategy from the start.

Without sounding too “back in my day”, there did used to be saturation in the market for big businesses to pour money into advertising and then own their market category. While this can arguably still be true today with smaller businesses continuing to fight against being drowned out by large corporate budgets, the digital world is allowing a well positioned brand to have a more meaningful voice – and as creative, business savvy people with innovative ideas, they surely deserve one.

We are seeing a lot of innovative companies; often start ups that are creating products and services that are striving to meet community and environmental needs, rather than the one-dimensional needs of big industry. These smart businesses are of course, also consumers and they are cleverly recognising the desire for thoughtful consumption – not just consumption for consumptions sake. This is where the dissemination of information and authentic engagement can become very powerful. It isn’t about bombarding the customer with a ‘buy more, buy now’ message, it is about offering information and choice.

We all know that consumer attention is continually shifting more and more to the screen; they are more marketing savvy than ever and are now demanding content that is meaningful and engaging. The tried and true strategy of ‘expose a single-minded message x times and the brand will be trusted’ may no longer be the case. Consumers are searching for peer feedback on products and services, expecting two-way communication with an authentic voice that reflects their values, and they are not only allowing, but inviting brands into their personal space. Content in marketing has really come full circle with this shift in consumer behavior and this is where smaller businesses can have an advantage. By providing authentic, even personalised content, they are capitalising on more personal relationships with consumers and respecting their right to choose them.

What this all boils down to, is that digital marketing has allowed smaller businesses to make a real impact on the advertising industry as their audience can be targeted more narrowly and their marketing dollar can be stretched further and can then generate ongoing activity with viral reach. The small budget isn’t a four letter word anymore; we are seeing some really exciting results from starter companies, small unique brands, and niche family-run businesses – their consumers are loyal, they work hard, and now, more than ever, they have their hat in the ring against global companies who used to easily monopolise the space.

The post Smaller clients find their voice (even with with small Bud#@*s) appeared first on Breadbox Marketing Agency.

Sohé needed to stand out from other competing local restaurants, and Breadbox was enlisted to undertake a 360 degree brand experience.  From sleek contemporary and interesting interiors, a unique brand identity with customised hand painted font and style elements, website design and development, business cards and menus, and a media launch.

The media launch included guests from The Urban List, Broadsheet, The West Australian plus a wide range of food and lifestyle bloggers – who all shared their experience on social media and traditional media channels, which resulted in the restaurant tripling its turnover overnight (check this with Dav).

Guests were treated to a degustation style menu for guests to taste a broad range of dishes – ranging from seared scallops with coconut and kaffir lime leaf with a sweet sherry sauce (our personal favourite!), through to the trustworthy massaman curry and finishing off with the kulfi ice-cream topped with Persian fairy floss.  Food was paired with wine by sommelier Indi Newall, who not only worked with us to select local wines to match the menu, but also engaged with to guests throughout the evening about the selected wine pairing.

Artist Linzi Carter treated the guests to a visual feast creating a large permanent art mural being painted live throughout the evening.

Sohé, located at 89 Petra St, East Fremantle, is now open Tuesday to Sunday, from 5pm each night – and has definitely become one of our regular dining haunts!

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Knowing where to spend the elusive marketing dollar is getting harder, especially when advice can be conflicting and it falls to the Marketing Manager to decide, test, drive the strategy and keep multiple suppliers honest.

This coupled with a soft market and more channels, delivery has become harder than ever for Managers to navigate this space.

Breadbox Marketing and PR Director Emma Potter, has seen firsthand how this fragmentation leaves businesses at risk – this risk being that creative strategy isn’t executed consistently and therefore leads to the erosion of the brand meaning over time.

With more responsibility for making these decisions and less time to know and understand these channels, more and more business are losing their strategic direction

For Potter a consolidated approach could be the answer to keeping brands strong for the long term.

“We have tried to embrace these challenges, and have created a model which is designed around a more cohesive delivery of the strategy right down to the last Instagram post,” says Potter.

“It works well, because sometimes a creative idea doesn’t rely just on advertising, it shares the space and marketing dollar with PR, experiential, social or digital – rather than these being an afterthought.”

Breadbox believes this reduces dilution when there is a multi-pronged approach, and new channels are tested.  From an efficiency point of view, it also seems counter-intuitive to have all these elements working separately potentially losing control of the output.

Potter also recognises that some fragmentation may be necessary, including a sometimes separate traditional and digital agency, as long as there is a commitment to the bigger brand strategy.

“Our goal as an consultancy is to create brands that are sustainable and support long-term as well as short-term goals.  A good brand strategy should form the foundation of many campaigns, not just one, and is an investment in the future to support a business through good times and bad and,” concludes Potter.

Breadbox has worked alongside some of WA’s household names, including,  Fleetspec Hire, WA Potatoes, Golden Eggs, Surf Life Saving WA, Thomas Meihofer, Smart Homes for Living, Variety WA and Sweetlips.

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