27 Jun Breadbox launches new Campaign for WA Potatoes.
Breadbox Marketing and PR has launched the new WA Potatoes campaign today, Todatoes.
Todatoes is spearheaded by a new ad featuring ways in which you can enjoy potatoes every day.
Todatoes is an integrated campaign across earned, owned and paid media to shift consumer perception and long held beliefs around whole, fresh potatoes. Breadbox has designed Todatoes to highlight the health benefits of potatoes and that they can be eaten every day through advertising, social media, influencer engagement, digital and public relations.
Research carried out during the campaign’s development revealed that West Australians see potatoes as a carbohydrate rather than a vegetable. Few people understood the health benefits of potatoes and appreciated it as a nutritious vegetable that can be eaten every day.
Under the Todatoes banner, Breadbox Marketing will create and distribute appealing content that will inspire west Australians to enjoy potatoes on a daily basis.
Managing Director Emma Potter said the Breadbox Marketing & PR is building momentum quickly and has a strong pipeline of projects and great clients.
WA Potatoes (previously Potato Growers Association of WA) are the new industry peak body representing potato growers across WA. On 01 July 2017, the new WA Potatoes will launch a campaign with a greater responsibility to support the farmers and consequently the consumption and distribution of potatoes.